From what I have acheive on this article about him, his
strategy is to keep the flight cost as low as possible. In this 10 years, Air Asia has already build
a good foundation in terms of financial and reputation which lead them to stamp
its foot print in Thailand , Indonesia, Philippines and Japan. If This
development goes higher and higher, Fernandes estimates that they could have
stamped its footprint in all ASEAN country which are Vietnam Cambodia, Laos,
Brunei, Myanmar, Korea, China or even India. So, this will increase the amount
of passengers aboard Air Asia airplanes in which case Tony Fernandes needs to
import a bigger airplane in order to fulfill the demand and the payment of
higher airport charges and fuel prices but he still needs to keep the price low
which is a challenge to him. Tuesday 3 December 2013
Strategy
From what I have acheive on this article about him, his
strategy is to keep the flight cost as low as possible. In this 10 years, Air Asia has already build
a good foundation in terms of financial and reputation which lead them to stamp
its foot print in Thailand , Indonesia, Philippines and Japan. If This
development goes higher and higher, Fernandes estimates that they could have
stamped its footprint in all ASEAN country which are Vietnam Cambodia, Laos,
Brunei, Myanmar, Korea, China or even India. So, this will increase the amount
of passengers aboard Air Asia airplanes in which case Tony Fernandes needs to
import a bigger airplane in order to fulfill the demand and the payment of
higher airport charges and fuel prices but he still needs to keep the price low
which is a challenge to him. 
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